BMW QAF 25th Anniversary.


BRUNEI. QAF Auto, the sole importer and distributor of BMW vehicles in Brunei is celebrating their Silver Jubilee anniversary. Alisa Khoo, General Manager of QAF Auto said in an interview, “I want to take the time to sincerely say, "Thank you" to all our customers for your loyalty in both sales and service. Our customers are the backbone of our organization. We continually strive to improve the overall experience of our customers through all customer touchpoints and throughout their whole journey as a customer. It’s all about building a close relationship with all of our customers. And not forgetting all of our employees -  who move this company forward on our path to success.“ 


QAF Auto’s business strategy is based on having a powerful brand image. The company believes in maintaining core values such as technology, performance, reliability, staff’s quality and productivity and most of all customer satisfaction. 


We are focussing on exceeding customers‘ expectations and beyond. Alisa Khoo said that the company is committed and dedicated towards their customers hence we keep striving to give only the best. „We have all the right people to materialize this commitment and dedication.“ 


Currently active in more than 150 countries, employing almost 130,000 people, the BMW Group actively promotes long-term employee development by seeking out the right employees, making the most of their individual talents and developing their potential, thereby laying the groundwork for future success.


QAF Auto has recently renovated their showroom. With 14 display units and 31 service bays, the showroom covers 33,680 sq ft and offers Sales and Aftersales services for both BMW and MINI brands. “We are proud to offer a premium retail experience combined with signature design elements of both brands in order to deliver comfort and excitement across all customer touchpoints to enhance the premium experience.”


According to Siti Salwa Hj Mustapa, Marketing Manager of the BMW brand in Brunei, they have a lot of exciting things planned next year with introduction of new models and also interesting events lined up to watch out for - as part of enhancing customers‘ experience and ownership journey.



Alisa Khoo said the company wanted to mark its anniversary with a donation to the community. "We've been an integral part of the community since 1996 and for this 25th anniversary, we wanted to support the community together with our customers. We decided to choose MKM to help and support them continue doing their valuable noble work," she said.


QAF Auto has been actively involved in doing charity drives especially during Ramadhan. Earlier this year, amidst Covid situation in Brunei, the management and staff managed to send basic necessities to orphans and single mothers listed under underprivileged families, obtained from Community Development Department (JAPEM) as part of their annual ‘Joy of Giving’ Charity Drive. These communal activities are meant to give back to the community while upholding the company's commitment to corporate responsibility.



BMW is always ahead of the market when it comes to the availability of the latest models. Public and customers will definitely see a few more new models coming next year which will add more excitement to the BMW range.


QAF Auto assures all customers a peace of mind that every vehicle purchased from QAF Auto comes with 3 years BMW Roadside Assistance which covers Sabah and Sarawak. This is something that not all car dealers offer in the market. 


Our knowledgeable and certified sales consultants are ready to help you make a plan that works for you and can answer any questions you may have about buying a vehicle with us or trading in your old car with a new BMW. This month is a great time to take advantage of their superb anniversary exclusives. 



According to Pg Mohammad Ariffin Bin Pg Abidin, Senior Parts Executive of QAF Auto, “The Parts Department at QAF Auto maintains an extensive inventory of only BMW Original Parts and Accessories. Our knowledgeable staff can answer any questions you may have, as well as order any part we don’t carry so you get exactly what you need. A wide selection of vehicle accessories is also available from BMW.” He added, “I would also like to take the opportunity to wish happy 25th anniversary to all QAF Auto’s staff. Without our customers we are nothing!”



Their highly trained service staff will treat your vehicle with professionalism and respect. They know your car is important to you, and they want to get it back to you as good as new and in a timely manner. To schedule a service appointment, give us a call at 2453377 and speak with a member of our friendly service staff. You can also schedule your service online via the website at  any time. They look forward to providing you with excellent service on your BMW. 


In conjunction with QAF Auto’s 25th Anniversary, QAF Auto is introducing BMW Value Service where customers can enjoy attractive and all-inclusive prices on maintenance services exclusively for all vehicles 5 years and older. 



“The future belongs to those bold enough to discover the unknown. Happy 25th Anniversary to QAF Auto, BMW Brunei.”- Alisa Khoo, General Manager. 


“Hi, my name is Leonard. I am a new comer to QAF BMW just one month and my first time to Brunei. I had been with BMW network since 2007, started in BMW dealer year 2007 as a senior technician, a long they way with technical and soft skill training provided by BMW group regional training, was promoted as to Head of Aftersales at year 2010. I’m glad to be a part of QAF Auto BMW Brunei. Our mission is to provide peace of mind aftersales service to all of our customers – BMW, MINI and Motorrad.” – Mr Leonard Yeoh, Head of Aftersales. 


“Happy 25th Anniversary QAF Auto. I’m so glad to have witnessed a lot of success stories in the company since I joined more than a decade ago. I will continue to contribute to the better of the company and aim to be the best in the market.” – Vince Soon, Sales Manager. 


“I am grateful and honored to be given a chance to be part of QAF Auto. I was able to grow personally and career-wise together with my fellow colleagues. Even through difficult times, QAF Auto remains strong and compassionate towards its employees and valuable customers. I wish QAF Auto more success in the years ahead, Happy 25th Anniversary! - Mr Jun Philip Recto Yap, Customer Service Manager, who joined as a customer service advisor in 2015. 


“Having worked for the brand for more than a decade has been exceptional. The work environment and culture of BMW is always very fast-paced. Just like BMW cars. I’m so glad to be given the opportunity to work here, to grow and evolve with the brand. To many more years of sheer driving pleasure in Brunei.” – Siti Salwa Hj Mustapa, Certified BMW Group Marketing Manager, who has joined the group since 2011. 


“Success requires hard work and teamwork. It was a great achievement when I was working as customer service team. Thank you for the 25 years of happiness, happy anniversary QAF Auto! - Siti Nadzirah Hj Johari , Admin Executive, who has been serving the company since 2015. 


"I was one of the pioneering staffs of QAF Auto and happy to still be here after 25 years. The company has gotten better in many ways than it was 10 years ago and I will continue to strive to achieve success with the company by giving the best to our customers. Happy 25th Anniversary QAF Auto and thanks to all our customers for their support."- Ishak Hj Abang, Body and Paint Manager, who has been serving the company since the opening in 1996.  


“Throughout my 8 years career with QAF Auto, I have faced many challenges. However with hard work, dedication and discipline, I manage to overcome  them and benefited from the experience. I hope and pray for the further success of the company in the years to come. Happy 25th Anniversary QAF Auto.” – Puvan, Customer Service  Advisor, who has been with the company since April 2014.


"Happy Anniversary, BMW Brunei" - Wong Jau Liaun, Technical Trainer cum Technical Support. 

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BRUNEI. QAF Auto, the sole importer and distributor of BMW vehicles in Brunei, invites BMW customers and enthusiasts to view two iconic M powerhouses – the all-new BMW M3 Competition and BMW M4 Competition – at its very own BMW M Town.


The event was graced by Yang Amat Mulia Pengiran Muda Abdul Mu'min ibni Duli Yang Teramat Mulia Paduka Seri Pengiran Perdana Wazir Sahibul Himmah Wal-Waqar Pengiran Muda Mohamed Bolkiah and Mr Albert Lau, CEO of QAF Brunei.


“We are thrilled to showcase the best that BMW M has to offer, and at this moment, nothing comes close to the BMW M3 and BMW M4 Competition,” said Alisa Khoo, General Manager of QAF Auto. “The M Weekend gives visitors the opportunity to touch and feel these high-performance sports cars for the first time. These cars are highly sought-after, so we urge everyone to make their way down to BMW M Town this weekend to catch a glimpse before they are sold!”


As part of this exhilarating weekend, guests will also be able to get behind the wheel of the latest BMW models currently available in Brunei. From the spirited BMW 1 Series all the way up to the luxurious BMW 8 Series and the rugged BMW X range, there is a BMW for everyone. In addition, guests can also look forward to browsing a wide range of BMW Lifestyle Collection items to find the perfect gift for that special someone.


As everyone will need to take a short breather from all the excitement, refreshments will be provided to replenish energy levels and deliver smiles all round.


Finally, as the safety and well-being of all guests are of utmost importance to QAF Auto, the required safe management measures will be in place. This includes mandatory temperature checks for everyone prior to entering the showroom. 

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