Brunei Darussalam. VERY few people in the world have the chance to be a brand ambassador for world-class brands.
BMW China has recently chosen Brunei’s second biggest export after oil and gas, Wu Chun, its very own international superstar as its spokesperson, who is also a brand ambassador for Royal Brunei Airlines.
A new car for the modern family, the first-ever BMW 2 Series Tourer was officially launched in the China market.
It’s also the first time BMW China has appointed a celebrity as their brand ambassador and they have chosen Wu Chun mainly because of his signature cool-trendy, inspiring and healthy family-man image in the eyes of the public, which BMW needed for this new target market.
In the BMW Group centenary year, the launch of the fourth localised BMW product – BMW 2 Series Tourer is another important milestone, a marker of BMW Brilliance’s localisation process and commitment in China.
This new car addresses a new customer group, strengthening the leading position of BMW brand in the premium car market, taking on a full vitality for ‘The Next 100 Years.’
Anton Heiss, president and CEO of BMW Brilliance, remarked, “The first-ever BMW 2 Series Tourer marks a significant milestone of BMW Group’s commitment to China. This car precisely captured the new consumer trend in China.”
Wu Chun, who recently did a TV commercial shooting for BMW just right after he wrapped up his first Hollywood movie in Australia, shared, “During my TVC shooting, I had the chance to drive the first-ever BMW 2 Series Tourer. This car comes with an innovative concept, combining BMW’s signature driving pleasure and versatility, and how customer-oriented BMW is.”
The award-winning BMW 2 Series (iF Design Award 2015) stands out as the most dynamic tourer car in the class. The extreme dynamic bodylines add a cool and sporty harmony, illustrating the signature look of a BMW car.
Wu Chun also visited QAF Auto’s BMW showroom during the launch of the BMW X6 M.
He said that the BMW X6 is one of his favourite cars.
The newly-launched BMW is the second-generation BMW X6 M.
The big Sports Activity Coupe (SAC) is powered by a 4.4 litre V8 M TwinPower Turbo engine said to be the most powerful engine developed for the firm’s all-wheel drive models. With 575hp and 750Nm of torque, it goes from 0-100km in 4.2 seconds.
Also launched is the new BMW X6 line up of BMW X6 xDrive35i M Sport Package and BMW X6 xDrive35i Standard Line.
The BMW X6 is powered by a 3-litre 6 cylinders engine, with m306 hp and 400 Nm of torque and goes from 0-100km in 6.4 seconds.