THE NEW 7.

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THE NEW 7.

Master every performance, enjoy every moment. The BMW 7 Series Sedan stands for self-assured presence, exceptional performance and maximum comfort. The emotive language of the elegant design together with that special atmosphere of well-being in the interior thanks to the supreme quality of details, individual styling options and technical innovations make it the epitome of the BMW luxury class. Smoothness meets exclusivity. Luxury meets performance.

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ATTRIBUTES OF A STRONG CHARACTER.

THE HIGHLIGHTS OF THE BMW 7 SERIES SEDAN

BMW 7 Series Sedan: close-up of front with big kidney grille and laserlight

UNPARALLELED PRESENCE.

BMW 7 Series Sedan: close-up of high-quality leather seats

HIGHEST STANDARDS.

BMW 7 Series Sedan: man sits in BMW and uses Connectivity features

ALWAYS THE RIGHT SETTING.

Driving Assistance Systems: BMW 7 Series Sedan driving in front of urban setting

SMOOTHLY HEADING TOWARDS THE FUTURE.

UNPARALLELED PRESENCE.

THE FRONT DESIGN OF THE BMW 7 SERIES SEDAN

HIGHEST STANDARDS.

THE EXCLUSIVE MATERIALS OF THE INTERIOR

ALWAYS THE RIGHT SETTING.

THE CONNECTIVITY FEATURES

SMOOTHLY HEADING TOWARDS THE FUTURE.

THE BMW DRIVING ASSISTANCE SYSTEMS

TRAITS OF A GRAND CHARACTER.

THE DESIGN OF THE BMW 7 SERIES SEDAN

At the centre of attention: the BMW 7 Series Sedan impresses from the very first moment with its exceptional presence. The self-assured character is primarily underlined by the distinctive front. In the side, the vertical Air Breather emphasizes the height of the vehicle. The interplay between the paint finish in Bernina Grey with shimmering amber effect creates an elegance that, when combined with the optional 20" wheels, delivers a statement of commanding dynamics. A greeting from the Welcome and Goodbye light staging beckons before you even enter your BMW. The interior welcomes you with exclusive, high-quality materials which, together with the innovative features, produce a hitherto unachieved ambience.

BMW 7 Series Sedan: front view in dimmed light

GROUND-BREAKING EXTERIOR DESIGN.

BMW 7 Series Sedan: Light staging on the rear, close-up

WELCOME & GOODBYE LIGHT STAGING.

BMW 7 Series Sedan: close-up of laserlight with blue-white beams

PIONEER OF FORESIGHT: THE LASER LIGHT.

BMW 7 Series Sedan: close-up of wheels with multi-spoke design

NEW WHEEL STYLING WITH IMPRESSIVE MULTI-SPOKE DESIGN.

BMW 7 Series Sedan in Bernina Grey in three-quarter rear view surrounded by beam of light

EXCLUSIVE BERNINA GREY WITH SHIMMERING AMBER EFFECT.

Light concept: BMW 7 Series Sedan rear view

UNIQUE REAR DESIGN.

BMW 7 Series Sedan interior: light incidence through Panorama glas roof

ELEGANT AND HIGH-QUALITY INTERIOR DESIGN.

MAKING THE WORLD YOUR HOME.

THE CONNECTIVITY FEATURES OF THE BMW 7 SERIES SEDAN

Arrive while on the move: thanks to the innovative digital services of the BMW 7 Series Sedan. With Connected Navigation you have many options to make your journey even more comfortable and personalised. BMW Connected ensures a seamless connection between your smartphone and your vehicle, thus allowing you to plan and interact faster. At the same time, you communicate with your BMW quite naturally via your BMW Personal Assistant, incl. offboard speech processing, or you can operate various functions easily via BMW Connected App. The BMW 7 Series Sedan – a new form of mobility. A new way of being at home.

BMW 7 Series Sedan: BMW Operating System 7.0 on Control Display

BMW 7 Series Sedan: close-up of the BMW Live Cockpit Professional

Experience Modes: comfortable interior design of the BMW 7 Series Sedan

BMW 7 Series Sedan: Microsoft Office 365 on Control Display

EXPERIENCE MODES.

BMW OPERATING SYSTEM 7.0.

MICROSOFT OFFICE 365.

BMW LIVE COCKPIT PROFESSIONAL.

LEADING THE WAY.

INNOVATIVE TECHNOLOGIES OF THE BMW 7 SERIES SEDAN

Be fully up to date while taking the first step: the BMW Intelligent Personal Assistant of the BMW 7 Series Sedan makes it possible. Perhaps you need help, want to find a particular place or read your e-mail while travelling – with “Hey BMW” you start the natural interaction. And with the systems of the Parking Assistant Plus, such as the innovative Reversing Assistant, you are ready to take new paths at any time.

REAR-SEAT ENTERTAINMENT WITH HD TOUCH SCREENS.

REVERSING ASSISTANT.

” Technical innovations in the BMW 7 Series Sedan are just as indispensable as the feel good atmosphere in the interior. ”

” The new BMW 7 Series demonstrates our understanding of modern luxury, confident presence and maximum comfort. ”

Jozef Kabaň, Vice President Design BMW

MORE PRESENCE. MORE PERSONALITY.

THE BMW INDIVIDUAL 7 SERIES SEDAN

Unique character is immediately apparent: in the BMW Individual 7 Series Sedan, you can recognise it instantly. The impress light-alloy wheels in W-spoke bicolour Ferric Grey styling and the fine paint finish in Aventurin Red metallic lend it additional elegance and underline the special presence of the vehicle at first glance. The initial impression becomes clearer on entry through the aluminium door sill finishers with illuminated “BMW Individual” lettering and continues throughout the interior, from the exclusive BMW Individual full leather upholstery via the roof liner options to the interior trim strips. An exceptional character for genuine personalities.